Adm Introduced An Updated Online Gambling Licensee Register

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January 31, 2022
3 minutes

Italian gambling market undergoes changes. The tax regime and tighten the regulatory requirements imposed the regulatia requirements imposed by the coalition government of lega-5star. Meanwhile, the italian gambling regulator agenzia delle dogane e dei monopoli (adm) has published an updated online licensee registry.

Adm Introduced An Updated Online Gambling Licensee Register

In 2019, 66 licensed operators will appear in the italian market of gambling online games, since the italian tax authority guarantees €13.2 million in the form of licensed contributions provided in the amount of €200,000 for each registered applicant.

However, the actual figure below €24 million (120nce), which adm planned to receive in 2018, when officially launched the acceptance of licensing applications after almost a two-year delay.

As expected, all the current italian gembling operators – lottomatica, snaitech, microgame, sisal and stanleybet – received the terms of the license agreement, continuing a fierce rivalry with recognized international companies – bwin, william hill, bet365 and betfair.

Adm approved the registry of licensees until december 31, 2022, but in the current conditions it is still unknown, how many participants will remain on the market in three years.

In particular, the work of the current bookmakers, such as pinnacle, 1xbet and british smarkets will be carefully monitored;.

During 2018, pinnacle and 1xbet announced plans to enter the italian online betting market, despite the fact that lega-5star adopted the social mandate of the decree ban on all forms of advertising of gambling advertising adterti.

Paris smith executive director paris smith stated tat her company was not concerned about such innovations. She is sure that the betting operator is able to attract new customers and worthout numerous costs for advertising and any additional bonuses for them.

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Nevertheless, by the end of 2018, the government of the populist coalition of italy preenented its first «budget law», not sparing stakeholders in the industry, since tax raising was confirmed on all gambling segments.

According to representatives of many firms, the ban on advertising in accordance with the decree on dignity is hardly negatively affecting their work. However, the increase in the rate of ggr for interactive rates of betting from 22 to 24% in combination with ggr from 20 to 25% for online casinos will inevitably affect their revenue.

Thus, 66 licensed adm operators have a question of how much money and resources new operators will spend on working in the italian market worthout advertising.

Long expectation, too tight tax system, as well as the lack of opportunity to advertise its services help ensure that foreign operators gradually lose interest in working in this jurisdiction.

Nevertheless, over the past 10 years, the number of gambling operators in the italian market has doubled.

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