Afc Announced Sportradar Official Partner

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April 15, 2022
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Sportradar became an official media partner AFC

Asian football confederation (afc) announced an official partnership with sportradar regarding data transfer and related media rights for large afc competitions for seasons 2021-2024 and 2025-2028.

In accordance with the new agreement, sportradar is becoming an official video and data dissemination partner for major national teams of afc national teams, including afc asia cup in china 2023 and afc champions league. The contract, designed for eight years, allows sportradar to use and distribute audiovisual content associated with afc matches.

Dato windsor john, secretary general afc, said:

"We welcome sportradar as our official video and data dissemination partner. The agreement will bring the afc football to the ever-growing number of international fans and consumers.

Leader: general director sportradar krasten korl noted:

"We are proud to be a partner of afc at this turning point for asian football. Given the importance of asia, this agreement is a strategic opportunity that will provide sportradar further influence in the region with the help of sports that grows in geometric progression in terms of participation and audience audience. This will allow us to demonstrate a wider range of services that we can offer to attract more copyright holders in the field of sports in the region ".

Patrick murphy, member of the board of directors and general director of football marketing asia (fma), added:

"Innovations have always been the key to the new era of asian football. Ensuring the ability to distribute afc data and related media in real time and with a minimum delay is a key point in improving the impressions of fans, which, in turn, has a positive effect on the value of football afc ".

Source: spordar official website

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