Aga Calls For The Introduction Of Responsible Marketing Standards

American gambling association (aga) unveiled the code of responsible marketing for the us sports betting industry. The set of rules are necessary due to the increase in the number of advertising rates on the sport and the scale of the industry itself.

The purpose of creating an arch of marketing rules – definition of standards that should be guided by operators when creatitional materials.

One of the basic principles is a ban on attracting for gambling and rates for sports competitions of minors. In particular, it concerns the promotional materials in which the cartoon characters attract the attention of children. Indition, the code contains a strict ban on calls for irresponsible gembling operation of sportsible in the operation of sports betting.

The rules set implies a ban on the placement of betting advertising in the media, including on platforms of social networks, as well as at events, subject to the participation of a minor public inham.

Sarah salin, senior vice president of aga for public relations, believees that the association shold work on ahead not allowing the distribution of problem gambling.

Recall that earlier aga sent an official letter in which the principles and priorities of the development of the us sports betting industry were listed.