Belgium Gambling Regulator May Ban Gembling Advertising

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April 28, 2022
2 minutes

Belgian gambling regulator – bgc – criticized the gembling advertising that was broadcast within the framework of the playoffs jupiler pro league in 2019. The list of departments also refers to the possibility of introducing advertising restrictions for gambling companies.

Belgium Gambling Regulator May Ban Gembling Advertising

The document contains information that the advertising of gambling is widespread in belgian football due to the sponsorship of the unibet brand support from kindred. Mainly we are talking about support for gambling operators jupiler pro league.

It became known that from 18 clubs of the professional league 14 sponsored by gembling operators. It significant that sponsorship also applies to all six teams that have passed in the playoffs of the championship.

Indition, representatives of the gambling regulator note that belgian football clubs advertise gembling operators not only by placring sponsor logos on the form of athletes, but also on official pages on social networks.

The document notes that, according to the analysis of advertising of gambling during the playoff stage, the latter provokes outbreaks of user activity and increase the number of rates.

According to the republic of the gambling advertising during the broadcast of sports events can convince users that the bookmaker is an integral part of the contest.

In bgc, it is considered necessary to further explore the question of limiting advertising gambling. Do not exclude the possibility of introducing a complete ban on gembling advertising during sporting events. Initiatives in the controlling office support the experience of introducing a similar prohibition in the uk.

At the same time, representatives of the regulator add that restrictions may vary from advertising prohibition in principle before banning sponsorship or reduce the number of commercials. Based on exactly which option is selected, the regulator will developed the appropriate strategy and sanctions for non-compliance with new rules.

At the same time, the document states that advertising is an important factor in the delimitation of representatives of legal and shadow markets. There is a possibility that the lack of licensee advertising is disorienting users and will contribute to the transition of the latter to representatives of illegal business. But even recognizing this fact, the gambling regulator considers the restriction of gembling advertising by the necessary measure.

Recall that the amendments made to belgian gambling legislation entered into force last year.

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