Benjamin Carlotti: “Operators Have Reasons For Inclusion Of Fantasy Sports In Their Platforms”
Benjamin carlotti, co-founder and general director of oulala games, told logincasino.Com on fantasy sports and prospects for its development in russia and cis countries.
«Daily fantasy-sport can offer online gambling operators a lot of advantages: this is an innovative product, which is based on the patience of all over the world – football. The costs of attracting new customers are very small, since this is a new industry and, therefore, the competition has not yet managed to develop. In addition, customers are very loyal, because it is a social game – they meet every day / week with friends on your website, which significantly reduces the likelihood of transition to the competitor site. And finally, this is a game based on skills, its mcc code (the code of the point of the trading point) is not 7995 – all operators have problems with payment for bank cards due to this classification, – and 7994, which means that they have no problems with the reception of user deposits», – told carlotti.
According to expert, from any gambling operator in russia or the cis region, be it an online or ground sector, there are many reasons for inclusion of daily fantasy games in their platforms. For example, it has a very profitable business model.
Carlotti also noted that fantasy-sport differs from any other activity in the field of online gambling by the fact that it is a game based on skills, the outcome of which does not depend on the luck. «We give our customers a simple, but convincing promise: «our game – tool that will help you prove to friends and society that you uhunstand football better than they», – says carlotti.