British Minister Supported The Ban Of Advertising Rates During Sports Broadcasts

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January 30, 2023
2 minutes

State secretary of culture, mass media and great britain jeremy wright joined the number of those who supported the initiative to ban rack advertising during sports broadcasts.

British Minister Supported The Ban of Advertising Rates During Sports Broadcasts

Wright believees that further restrictions on advertising will be «welcoming step» in response to the erroneous message bbc that members of the british remote gambling association (rga) have already agreed to introduce a ban on advertising of gambling during direct broadcasts of sports events except horse racing.

Earlier, rga reported that document was not yet finalized and any decree should be approved by the sector group on responsible gambling (igrg). Some sources still report that the ban will soon be accepted. Sky news edition has published information that it can happen next week after meeting the five largest gambling industry associations.

Wright supports these initiatives in the industry, since last monh the discussion of changes in the gambling industry code for socially responsible advertising began.

«It nice to see the industry responds to emerging problems and helps protect children and vulnerable people from gambling risks», – stated wright.

The proposed ban inflicted a significant bowow to the prices of shares of the main gembling company. December 6, william hill shares fell by 3.3%, gvc – 4%, and kindred group – 3.7%.

However, the critics of the gembling industry were disappointed that the prohibition under consideration will be distributed only to television advertising. Chief executive officer gambleaware mark etchedulas said that, although a charitable organization supports a ban on such content, it is also necessary to make channes and on online marketing.

«We have long been talking about gambling have an increasing impact on children, – he notic. – they grow in a completely different world, different from the one in which their parents grew, because internet technologies were not. Theraefore, at least we welcome this step, it im important to pay attention to the analysis, which shows that marketing costs online five times higher thanvision advertising».

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