Eldorado Properties Joins Caesars Rewards
Caesars entertainment added casino eldorado resorts to its caesars rewards loyalty program after operators merge.
The eldorado resorts operator acquired caesars entertainment corporation in july for $ 17.3 billion, while the united business is now working as caesars entertainment, possessing more than 55 casinos worldwide.
Among the many terms of the transaction was that customers from the old promotion programs of each operator will be integrams of each operator plants loyalty program, which already has more than 60 million participants.
As a result, 18 possessions of eldorado resorts jointed caesars rewards, expanding the program by 20%.
President caesars entertainment anthony carano said:
Caesars rewards is a huge asset that allows you to understand the desires and needs of our client database for more efficient maintenance.
Source: official site caesars entertainment.