Irish Lottery Operators Continue A Verbal War

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January 6, 2022
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War premier lotteries ireland (pli) with online lottery operators resumed after the release of a new report on the sales of the national lottery in ireland.

Irish lottery operators continue a verbal war

On thursday, pli got acquainted with the report of indecon economic consultants, in which it is argued that half of the irish residents are well known for at least one betting operator for the lottery. This figure is significantly higher than in the uk, where only 32% of residents can call several lottery operators.

The report prepared by the pli is specified that public awareness of one particular lottery operator, the name of which was not indicated, was 32% in may 2017. In august, the percentage of brand recognition was only 19%. It is significant that lottoland reached the irish market as a licensed operator in march 2017.

Pli, managing the national lottery, complained about its lottery business competitors since lottoland, mylotto24 and multilotto began working in ireland. «War» increased this summer, after the ceo of pli dermot griffin accused competitors in raising prices for lottery tickets, which entered into force on september 1.

Indecon report says that the sale of the national lottery in 2017 reached €800.2 million, which is the largest indicator over the past eight years, but still below the peak level achieved by the company in 2008 – €840 million. It was also indicated that the inability of the national lottery to beat the record may be caused «increasing alternative forms of games», including online lotteries.

Lottoland and mylotto24 made a joint statement in which the conclusions of the report criticized. Representatives of companies said that pli misleads incorrect conclusions, and also called on the company not to accuse competitors in their own insolvency.

Representatives of companies believe, referring to recent studies that the decline in the development rate of the national lottery is due to the cutting of financing.

Recall: the german court ruled that the operator of the online lottery lottoland has no legal right to work in the country.

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