Japan Needs To Focus On Servicing Vip-Class Players – Experts
One of the objectives of creating an integrated resort a new class vip visitors who spend significant amounts of money during their stay in the casino, the expert believe.
According to yoshiko «mimi» koga, freelance consultant casino and writer with many years of experience in the field of vip marketing for wynn resorts, you need to pay more attention to the vip segment.
In most cases, international ir operators will play a key role in the ir-consortiums of japan and their experience in these issues will be of paramount importance. However, for most japanese companies, the service of the vip market will be something new.
Ir-hotels should be designed otherwise, claims koga: 20-30% of the total number of rooms must be made much larger in area, as well as design higher ceilings than in existing japanese five-star hotels. The daily cost for these vip numbers will probably be installed in the range from 150,000 to 200,000 yen ($ 1360-1820).
According to the expert, the vip system of japan is likely to be much more like the one that is accepted in las vegas than in macau or manila, where the main role is played by the gianket sector.
In her opinion, this means that the vip system will probably require a large amount of advance payment by operators, after which customers will be provided services of various levels. For example, free hotel rooms, tickets for the show, hike in a restaurant, limousine to the airport or even buying tickets.
In exchange for this vip-guests will have to spend a certain amount of time, playing in gambling, as part of this transaction.
However, the koga believes that the government of japan seems to determine vip-people as those who contribute to at least $ 10,000. In her opinion, this amount is too small in order to consider guests hairroller. In las vegas, according to the expert, this threshold begins much higher.
First of all, according to koga, the success or failure of the vip programs of the japanese ir will depend on the human factor: «you must invest in people», – she says. This means not only the selection of first-class personnel, which can provide high-quality services. It is important to pay attention to the involvement of such vip persons who themselves are suitable people, positive and kind, which attract other similar players.
Previously, experts spoke that one of the most promising locations for the construction of an integrated resort in japan – village rusutsu.