Miroslav Lyaskovets: Mistakes Worth Avoiding Novice Arbitrators

As part of kyiv igaming affiliate conference, the founder of leadmarketing miroslav lyaskovets called the top 15 errors that allow arbitral boards at the initial stages of work.

Content: 1. Setting up facebook2. Working with text and links

The expert told how to start arbitrating wit facebook and instagram correctly, and also brought sevel important lifehaks worth more than 400 thousand.

Among the main mistakes that begin beginner arbitrals – starting advertising posts for bringing visitors to the site with facebook and instagram. According to miroslav, this approach will not bring the result.

The launch of the first campaigns in order to warm up the advertising account shold not be done – optimally immediate conversion. Also be sure to set the languages of your target audience in adset settings.

Setting facebook

Lack of pixel to work on the site – one of the global errors of novice specialists. At the same time, if you need to attract visitors to a commander offer, changing lending – you need to use only individual conversesions.

Be sure to use a business manager for facebook where the company is located by social network.

Working with text and links

Use calls and links to the site in ads with an indication where you need to go to read the information / buy goods. According to miroslava, 20-25% of traffic is lost without reference.

It advisable to use at least 1-2 emodi in the text to highlight the main appeals to action. Title also need to highlight ideograms and smiles.

Full list of common mistakes can be found from the video below.