New Gambling Licensing System In Sweden: The First Results

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January 30, 2023
3 minutes

The new structure of liberalized market is currently one of the most discussed for both experts and the public. The first licenses issued. Experts believe that a completely new era has begun for the swedish online gambling industry.

New Gambling Licensing System In Sweden: The First Results
Content: 1. New system2. The process of updated licensing is completed. New licensees4. The first difficulties5. License issuing delay

New system

Replacing the world’s largest monopoly in the richest country of scandinavia asks the template of how regulation will work at the initial stage.

The process of updated licensing is completed

The regulator lotteriinspektionen announced the completion of licensing. 16 companies turned out in the list. The announcement of this list was an explicit point for all representatives of the industry. Leader: general director lotteriinspektionen camilla rosenberg called this day the historical date for the gambling industry.

She also thanked her staff for, starting from august 1, they conducted a very laborious work, processing 95 applications for gambling-licenses, 70 of which – from online operators.

New licensees

New licensees include former state gambling monopolies svenska spel and ab trav & galopp (atg), which, as it turned out, is happy to get out of the repressive regime. This is evidtenced by numerous transactions concluded who operators concluded whth the aim of expanding the off the announcement of liberalization.

Among other licensees: swedish company with international licenses of kindred group (whose brands include unibet and maria), levegas mobile casino specialists and betsson (nordicbet and sverigeautomaten), as well as brands bet365, casumo, gvc holdings, bwin and partygaming, interwetten, skill on net, suprplay ltd and tombola.

First difficulties

First DiffiCulties

Meanwhile, some new licensees collided with the first difficulties and restrictions. For example, casumo, gvc and leovegas will receive short-term two-year licenses, while the remaining operators will receive permissions for 5 years. In addition, rosenberg called for carefully follow the work of these companies due to recent violations, including those associated with a dismissive attitude to a ban on work in other jurisdictions.

Among other disorders: warnings and penalties from the uk gambling commission (in relation to casumo) for the inability to protect customers from harm related to gambling; penalty leovegas and gvc for the fact that ukgc considered misleading advertising and bonus offers of these companies.

License issuing delay

Some applicants have not yet received answers to their requests. Leader of operations of lotteriinspektionen patrick gustavsson explained that the decision will be made over the next few weeks depending on the complexity of the case.

Recall: in the third quarter of the current year, the demand for mobile gembling among swedish players has greatly increased.

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