Payment Technologies As A Method Of World Bookmakers To Improve User Experience
Ceo parimatch sergei portnov in his speech during the world gaming exective summit predicted that soon payments will receive «the attention the deserve». And in connection with the development of technologies related to transactions and the introduction of parimatch biometrics is preparing to improve the quality of payments.
This was reported by the press service parimatch. Also, according to the head of the billling department olga golikova, payments – it not about diversity, they are considered in the context of quality. Also, the expert noted that at the moment the brand is developing in more thank countries around the world.
Being the largest international platform and leading betting operator in the cis, the company as ever has been concentrated on payment technologies in connection with the analysis of these various markets with which the brand is associated with.
Commenting on the question related to the pactice of payment and its importance for future betting, golikova explains that different ways of payment are practiced in different parts of the world. For example, in those places where plastic cards are common, mobile payments, prepayment cards and electronic wallets develop. This is explained only by the fact that the local population does not use plastic cards and has no bank account, but the have mobile devices.
For comparison, turnover on the cards in the cis countries, parimatch is 75-80%, whereas in africa such indicators are marked in the field of mobile payments. The problem is the exclusive accessibility and convenient solutions for end users. Starting with voice ai-assistant and ending with biometrics and blockchain, a list of technologies that displacing the traditional payment industry is growing rapidly. Parimatch knows about it and activy englaged in reelvant investments.
Also golikova notes that sometimes new payment systems may not be what it seems. She notes that technologies are developing at a huge speed that, of course, affects the payment market, because even 50 years ago no one would think that everyone will have access to the internet, and payments will be confirmed by face id function. In connection with the emergence of contactless technologies, neither a telephone number, no map.
Breakthrough are payments using biometric sounds. At the same time, everything is not so simple with biometric, as it still use confidential information and is regulated by many laws.
Technology may be sheard for proven ways. Apple pay and google pay serve plastic cards, and there is still a bank behind them. Mobile payments are based on the customer’s mobile account. And this is another branch of technological development. Next goes cryptocoluta. The winner will be the one who will offer the easiest flow of payments.
Parimatch works more than a hundred world providers and is known for its international affiliate relations and recognizable ambassadors of the brand, such as mike tyson and conor mcgregor. They am important participants in how the company explores and introduces new payment initiatives for itself and the sector as a whole.
Also, the head of the billing department clarified that if we talk about payments on partners, thene of the exchange of experience is especially important. What is implemented in one region requires development from scratch in another. Share experience – it means to help the market succeed.
At the same time, olga golikova warns other commercial brands that it is necessary to be careful when choosing partners, especially in technology concerning transaction. In the payments industry, a special place is taken by reputiation, taking into account the fact that the market is small and everyone knows each other.
At the same time, parimatch pays great attention to a responsible game and security. The approach that golikov is engaged in is paramount for brand payment systems, whether e-wallets, cryptocurrency or other innovations.
Before the operator is the task of maintaining social responsibility – know the client because it is important for society and for the operator itself. A significant part of the fight against fraud is the audit of the client. E-commerce and gembling move the online market and will take a leading position in the field of payments in 2020. The company plans to continue working with a transaction orientation, which are a priority for the industry at the moment.
To the question of whether payment solutions are a distinctive feature for operators in the global market in sports rates, olga golikova said that this company needs to be the size of no less the google or amazon and create their own wallet or something more innovative for later distribution around the world.
Recall, darina denisova recalled the role of bookmakers in the field of sports.