Playtech Will Provide Operators A Simple Solution For Integrating Content

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January 14, 2022
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Content aggregation service playtech open platform (pop) resumed after extensive update. The provider of gambling solutions promised a greater choice and improved functionality for developers and customer operators.

Playtech will provide operators a simple solution for integrating content

As part of the playtech improvement process directly related pop with its marketplace – game apps. In addition, the service is also integrated with the control platform and marketing of the pro provider ims provider.

Pop will be near tools for creating content and develop games gaming platform as service (gpas) for developers. Recall that earlier the company has concluded agreements in which playtech will pay israel €28 million.

The representative of playtech noted that, combining operations on identifying, managing and developing games, the company has created its own «ecosystem», which will simplify the process of aggregation of content.

Advanced service pop, which is now available for licensors playtech, provides operators access to a growing game library from suppliers, including igt, red tiger and blueprint.

«Access to third-party content and its integration – a long time global problem for operators, – noted peter mares, technical director play innovation games innovation labs. – when developing pop, experience was taken into account, and its integration with other technologies will benefit».

Previously, playtech plc presented a decision to combat fraud. For this, real-time identification system was used.

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