Spanish Online Gambling Market: Positive Dynamics
Adjustable online gambling market in spain stated ggr raising by 5.4% in the third quarter of the current year. Vertical betting bets gradually restored.
The overall ggr rate incred to €191.7 million, improving the financial result of the second quarter by 7.Five%. Data provided by the director general of the country (dgoj).
Partly improving the indicators occurred against the background of the restoration of the betting segment, which in the previous quarter influenced the absence of a major sports championship.
For three months, the revenue of the segment was €100.8 million, which is 3.2% more compared to the same period last year and by 16.6% more than in the second quarter.
Income from betting operations related to home-retired rates amounted to €40.1 million. Despite the improvement, the figure is still below the recorded in the third quarter of 2018. Nevertheless, this was compensated by the growth of income from live rates, which was €57.9 million.
Vertical online casino stated income in size €66.5 million, which is 3.6% better in comparison with the second quarter, but 9.3% worse than last year.
Poker has retained positions regarding income: ggr increased by 3.4% and amounted to €20.5 million, and operations with bingo – on the €3.2 million.
The beginning of the european football season influenced the increase in marketing expenses of spanish operators by 6.1%. Total companies spent on advertising €82.3 million. At the same time, 5.5 million were spent on sponsorship agreements, and €nine.6 million – on affiliated marketing.
It is worth noting that the users were offered bonus shares worth €31.7 million. Reducing spending on traditional advertising by 3.7%, to €35.5 million, occurs on the background of discussions around the complete ban of gembling advertising. To smooth out the situation, licensed operators even committed themselves to comply with a number of voluntary restrictions, including to terminate the transfer of information on sports events in direct air.
Recall that according to experts, the global online gambling market can scale to $ 94 billion for five years.