State Swedish Gambling Operator Again Under The Sight Of Regulators

Swedish gambling operator svenska spel fell under the sanctions of a local gembling regulator for violating advertising rules.

On monday, may 6, branschf trading organizationöreningen för onlinespel (bos), which represents independent swedish licensees for gambling, filed a complaint with the media regulator granskningsnämnden to the fact that svenska spel promotes its products triss, keno and lotto by placing advertising in the morning television shows and other family programs.

Within the framework of the morning show on tv4 tv channel, a regular video was published, in which guests are invited to play the svenska spel lottery, including a scratch card. Despite the fact that guests simply ask about what shept the will do ifs are getting rich, bos notes that these advertises there are no risks that carry gambling, as required by new rules of the regulated market in the country.

Bos believees that marketing tools are clearly advertising, given that sovenska spel product logos appear on the screen.

This is the second complaint filed by bos against svenska spel, from the moment of launching on january 1, the new regulated market sweden. Previously, the company accused the operator in advertising online casino.

The secretary general bos gustav hoffstatt said: it was time for all swedish licensees, especially state firms, realize that the old rules of the monopoly market remained in the past.

However, despite almost 60 online competitors, preliminary statistics showed that atg and svenska spel dominate the new interactive ignoble market sweden.