Svenska Spel Sport And Casino Appointed Commercial Director
Svenska spel announced a new appointment in their administration. Patrick thorn – new commercial director svenska spel sport & casino.
Recently, patrick have worked as a sales manager in the nordic countries in the tourist company tui. In previous posts, patrick worked a lot with digital marketing, communication platforms and digital transformation, and now it will help svenska spel sport & casino on the way of change in the new digital world.
"We are very pleased that patrick enters into this stage of our way of change. The mission of the team for the coming years, among other things, is to create value and efficiency through automated and personalized communication with customer-based clients. Patrick with his solidal business industry – just that person who can take on this task and manage cross-functional teams working in the market, technologies and ux,
-commented on peter blikst, head of sales and marketing svenska spel sport & casino.
As a commercial director, patrick will be responsible for crm and performance marketing, as well as stimulating sales and digital marketing in both internal and external channels.
"This is a fantastic entertainment – to be part of svenska spel sport & casino and be part of the path we started. We will pay more attention to our communication based on data, and will continue to work on to to offer our customers a complekely unique gaming experience, which simultaneously carries and touches. I will lead the team of experts on digital sales specializing in a communication strategy based on data and an increase in innovation,
– said patrick thorn, commercial director svenska spel sport & casino.
Patrick team includes sem, seo, social networks, media advertising, crm, cro and marketing automation. Due to the fact that patrick thorn will take on the role of a commercial director, new positions will be adopted: a digital analyst, a cro specialist, a specialist in search engine optimization and a crm manager.
Source: official site svenska spel