Swedes Consider Advertising Gambling Not Deserving Confidence
This week, swedish media dagens media announced the results of a survey conduced by novus research firm on behalf of the swedish association of advertisers (saap).
The survey was attended by a little more than 1000 randomly selected adult swedes, who were asked to sound the top 3 of 25 industries in terms of confidence in their advertising.
In the first place (23%), the education / research industry was published on the second – culture / entertainment (18%), and closed the three leaders of the charity industry (16%).
Gambling market found himself at the very bottom, receiving 1% of the vote. Even politics / government managed to overtake the gambling sector, typing 8%.
Marketing manager in saap ulf hermansson seymell made an assumption that confidence in the gambling industry suffered because of its ubiquitous distribution. A recent report revealed that advertising charges for gambling in sweden took off by almost 45% last year to 5.5 billion swedish crowns ($ 684 million). Kindred group and leovegas have become the two most wasteful firms on the market.
Earlier it became known that unlicensed gambling operators occupy a large share of the online market of sweden.