Tatyana Nononova: Optimization Of Online Casino For Traffic Arbitration
What to optimize and webmaster, how to optimize the online casino platform for traffic arbitration and about a lot of other as part of kyiv igaming affiliate conference told the head of gambling.Pro tatyana nononova.
The expert made a presentation on the topic: «optimization of online casino sites for traffic arbitration».
According to a specialist, the volume of traffic on the online casino today is equal to millions of deposits per day. Most often these are men older than 25 years old who have the need for an additional source of emotions, as well as some amount of money. Less often women with similar characteristics. The ratio is 75/25.
According to the procedure, the main problem of traffic (only 10% of offering from 100% is received) lies in the low quality processing of incoming traffic from webmasters.
In addition, widespread errors, fraught traffic loss:
- No adapted site for convenient use: mobile version, mobile application.
Because of this error, according to the expert, the operator loses about 80% of users who are used to using mobile devices.
- Not optimized download speed.
According to the speaker, if the page is loaded for a long time, traffic is lost: a significant part of the users will stop the operation.
In details – in the video below.