The First Georgia Igaming Affiliate Conference: What Was Told On Iventa?

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April 18, 2022
5 minutes

October 18, smile expo sport in tbilisi the first georgia igaming affiliate conference. This event was devated to the peculiarities of playing gambling business in online and offline, the prospects of the georgian gembling market, as well as the promotion of a casino through affiliate marketing.

The First Georgia Igaming Affiliate Conference: What Did You Talk About in Iven?
Content: 1. Reports of speakers2. Panel discussion3. Afterparty4. Sponsors, exhibitors and participants

The event united on the same site of casino managers, representatives of partner networks and state structures, webmasters, arbitralasts, seo specialists, marketers, experts in the field of regulation and taxation of gambling business.

Reports of speakers

Head of seo in the marketing agency digital choo svyatoslav loshpitsky considered the topic «art of war in seo: how to win in niche igaming». The speaker stressed that to achieve effective results it is necessary to create niche sites. It im important to analyze the response and subsequently developes only those resources that show the best results. Separately, svyatoslav spoke about the rules for the formation of the seo team. The expert recommended entrusting the creation of content to narrow-profile specialists, as well as develop checklists and tutorials for beginners.

Zlodei ceo dmitry makarov and smo gleb sanazarevsky submitted a joint report on the placement of advertising on youtube and twitch. They explained that promotion through the infoensers better increases conversion thaner direct advertising. Experts drew the attention of the public to the fact that custom stories and popular memes make advertisements more efficient.

Serpact head of nikola minkov revealed the topic of use of the so-called featured snippets – zero blocks in search results. According to the speaker, on 40% of the search engine requests, google gives users such snippets. With their help, online resources are attracted by organic traffic and increase clichelism.

The interest of the audiencial director of the ministry of the financial director of the ministry of finance of georgia keevan bitskinashvili. She talked about the peculiarities of regulating the georgian gambling market. The speaker noted that the cost of permission to the organization and maintenance of gambling business depends on the type of establishment, the region in which it will work, and the number of gambling used. These same indicators affect the value of taxes.

Ketevan steated that at present, 214 permits for organizing gambling entertainment were issued in georgia. In total, the country has 20 casinos. 10 of them are located in batumi and its surroundings, 6 – in tbilisi and one in gudauri, tskhaltubo, kazbegi and signals.

Georgy gweetadze from adjarabet raised the topic of attracting customers in online casino. According to the speaker, the main feature of advertising banners used by georgian casinos is, they often place pictures of expensive cars. At the same time, advertising messages in most cases appear to the feelings of beauty, control and ease.

Panel discussion

The conference held a panel discussion on the topic «offline and online casino. Selling tools to fight for users ‘attention». The discussions took part:

  • President of the association of casino adjara shot amiranashvili;
  • Director of the gaming direction pokermatch levan kavtaradze;
  • Head of the grocery marketing department in adjarabet george gweetadze;
  • Invited guest – lawrence gubin from shangri la casino.

Experts noted that the main advantages of ground casinos – these are vivid impressions of the gameplay, dear entourage and the attention of personnel. Virtual gembling sites of all this is deprived. Theraefore, participants in the discussion believe that gambling establishments operating in theline will never completely go to the online segment.

Speaking about the most sought-after gambling entertainment, experts allocated simple and understandable game on the type of roulette. At the same time, the drew attention to the fact that poker now enjoys less demand due to the high entry threshold. In addition, today is a trend on cryptocino, since such platforms guarantee clients anonymity.

Separately, participants discussed issues of state regulation of the gambling market. The gembling business is not regulated, lose money that could flow into the state budget from taxes. Experts also drew attention to the fact that banning for advertising gambling gives an impetus to search for new audience attraction channels.


At the end of the conference held a party. Here guests, speakers, exhibitors and sponsors of the event were waiting for live music, georgian sweets, drinks and snacks. On antepati, participants of the event were able to communicate in a relaxed atmosphere and make useful business dating.

Thank you sponsor party – resource for noflead gambling, thanks to which afterpati passed in the most comfortable atmosphere.

Sponsors, exhibitors and participants

In the demosone of the conference, their development and services present companies offering various goods and services for the igaming-market. Including the role of exhibitors sponsors of the event.

Sponsor of badges and packages – digital choo, international marketing agency with deep examination in gaming.

Sponsor demosons – softgamings, supplier of advanced b2b solutions for online casino.

Sponsored party – noflead, online resource for gambling, oriented both newcomers and experienced gembrellas.

Sponsor ribbons – zlodei, advertising agency with deep expertise in native advertising.

Also, visitors could familiarize themselves with the stand of the international company ibccs tax, which provides a wide range of fiduciary services.

The participant of the event was the resource partners.Io – affiliate network for gambling programs working with cryptocurrencies.

Smile expo team thanks sponsors, speakers and exhibitors for participation in the conference and invites the following events dedicated to gembling and affiliate marketing.

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