The Leader Of The Ignoal Market Of Sweden Among International Operators Has Become Bet365
In sweden, for the first time in four years, it was possible to stabilize the level of engagement in gambling. At the same time, the british bet365 headed the market of international operators.
Spelinspektionen’s gambling regulator (previously lotteriinspektionen) published his annual survey on gambling in the country, according to which 66% of the swedes played gambling for money at least once in the last 12 months.
The figure has been fixed at the 2017 level. 2013 survey showed a level of participation 76%. In each subsequent survey until 2017, it decreased by several points.
The number of swedes, who stated than were playing gambling less thank age ago, increased by three points and amounted to 34%, while the number of those who claim that he did not play gambling at all, grew by two points (16 %). This last indicator is higher than any of the previous four years.
A third of the swedes who did not play gambling in 2018, stated avoid participation in gambling, because they never managed to win. 22% of the swedes do not trust operators, and 17% consider proposals in the market boring. It is wordh noting that the survey was held before the launch of a liberalized online market.
Lottery, bingo and races were the game verticals in which terrestrial participation prevalted over remote games. Thus, 57% of respondents reported that the lottery terrestrial capabilities use, and only 17% play online.
Sports rates in the overwhelming majority of cases swedes prefer to do online (16%), 5% appeal to ground bid reception items. Online preferences were less ponounced in relation to poker and online casino.
Interestingly, the use of mobile applications for gambling decreased by five points and amouunted to 25%.
Three fifth online players said that the state operator-monopolist svenska spel (for eight items above of the result of 2017), while 15% were called a monopoly on atg sports rates, which were practically not changed from the previous of the year.
Bet365 headed a list of international operators with a share of 3%, one point ahead of the brand kindred group unibet, which was leading in this category in 2017. Also in the top of international companies – pokerstars, leovegas, mr green and kindred.
More than half of respondents (52%) did not know about the options of self-slip, and options of self-slip, and only 3% stated that they used it. The gambling regulator announced that 10 thousand swedes subscribed to the new spelpaus program, with which users can independently delete advertising gambling from swedish sites.
Recall that offshore gambling operators turned out to be especially popular among swedish players in the last year.