Tina Kandelaki: “Courport Is A Global Sports Trend In The Entertainment That Will Develop”
Tina kandelaki, general contractor «match tv», steated in an interview that it does not exclude the possibility of creating a special esports channel in the near future.
«We are just beginning to think about how to integrate technologies, understandable and habitual consumers of cyber own thematic channel. Spectators were very happy that the direction was published on a new level: television scalins any event, even if it is a closed ecosystem», – kandelaki told.
On the example of telecast «real sport» general manufacturer «match tv» showed howwo young consumer audience (men aged 18–24 years old) interested in the topic of cybersport. According to kandelaki, the share of viewing across the russian federation increased by 4.7%, and in the capital – by 16.One%. And this is despite the fact that the ether of the program takes place at 23:50.
«I never played, do not play and do not know how to play, but i understand that this this – serious global sports trend in entertainment that will develop», – said kandelaki.
Recall: konstantin makarov, president of the bc «bingo-boom», previously told about the contractual matchs in ebysport, saying that the are and will.