Veikkaus Doubles Efforts To Introduce The Principles Of Responsible Gambling

Finnish gambling monopoly veikkaus marked plans for the enhanced introduction of the principles of responsible gambling for 2020. At the same time, the company warn that the introduction of the necessary consumer protection measures can provoke a reduction in profits on €50 million.

The board of directors of veikkaus approved the operator’s strategy for the next 12 months, which is expected to reduce the number of slot machines for 3,500 units.

Veikkaus also insists on the complication of the process of identifying players. In addition, the operator considers it necessary to revise its marketing strategy, which will now be aimed at promoting the principles of responsible gambling.

The head of the direction associated with the implementation of the principles of responsible gambling pekka ilmivalt stated that the monopoly will continue to cooperate with the experts in the field of gambling addiction for the development of programs to minimize the risk of ludomania.

Representatives of the monopoly operator also add that next year a new financial statements will be applied. So, the profit received from gembling operations will be submitted to the deductions of winnings paid by players. Representatives of the company add that the new system complies with the international standard of financial responsibility and is used by swedish svenska spel and danish danske spil.

The innovation will be used for the first time in the preparation of the annual report for the 2019th. The publication of the document is expected in march 2020.

At the same time, in gambling monopoly, emphasize that the impact of the principles of responsible gembling mainly affects the formation of the bonus programs of the operator.

Also, representatives of the operator add that next year they plan to focus on improving personnel qualifications.

Taking into account the foregoing, the company assumes that profit and income indicators can be reduced by €50 million each.

Recall that veikkaus has denied the information that the company’s turnover is €11 billion.