Young British Became Less Likely To See Television Gembling Advertising
Uk advertising standards (asa) announced data that suggests that juvenile british are less susceptible to risks associated with advertising of gambling on television.
Indicators are satisfactory, despite the increase in the number of gembling ads on promotions.
The number of commercials that could be viewed by minors decreased from 4.4 to 3.2. When analyzing the situation, the 2013 and 2018 comparison was made.
Gambling advertising amounted to 2.2% of the total mass of marketing ads viewed on television channels last year. Earlier, gambling advertising was presented only 2% of ads. When analyzing, data were taken into account for the period between 2008 and 2017.
Representatives of the indicators may be due to a change in custom habits. If earlier the main advertising channel was television, then at the moment in the first place in popularity – internet.
Most of the gembling rollers are devoted to the promotion of bingo and lottery products. In 2013, the bingo advertising that could be viewed by minors was shown to a maximum 1.9 times a week. The figure of 2018 was 0.Nine. Lottery and scratch card advertising can be viewed once a week. Indicator stable.
Peak advertising bookmakers fell for 2011, then minors could get on the eyes of one video per week. Topical data indicate that in this young users can see less than one roller per week.
On average, five rollers viewed by adults accounts for one advertisement that he saw a minor.
In this case, the regulator notes that the rules for advertising for the the specified period almost did not change.
Inditice to the indicated indicators, the regulator is also vigilate to the level of exposure to gembling advertising on minors.
Recall that, according to the uk, citizens acquire harmful gembling habits before the are 20 years old.